![]() In doing so, you’ll easily reach your desired number of ads per hour. As 1-3 minute ad breaks are most optimal, we recommend waiting at least 15 minutes before running an additional ad break. Wait at least 15 minutes between ad breaks - Running ad breaks too close to each other can create a poor experience for your viewers. Or, if you have reliable moderators, utilize your moderation team to run ads on your behalf. Run multiple, shorter ad breaks - Once you feel more comfortable, it is recommended to run multiple 1-2 minute ad breaks each hour instead of one long ad session.ĭelegate or Automate your ad breaks - We know it’s a challenge to manually run ads consistently and concentrate on creating live content, so there are a number of tools to auto-run ads. This can help gradually build up your ads per hour and ease your community into it - eventually leading up to the targeted 3 minutes per hour for maximum revenue. Start with 1-minute of ads per hour - We recommend starting with one minute of ads per hour, such as slotting in a small break between game sessions. Back-loading ads, or playing all your ads near the end of your stream, also generates lower revenue as viewership tends to significantly drop toward the end of a broadcast. ![]() It also creates a poor experience for viewers as many of them will be coming off of pre-rolls. For creators that utilize tools to run their ads automatically, a best practice is to put on their page roughly how frequent and how long each ad break will be.ĭo not front-load or back-load ads - Front-loading ads, or running all your ads at the beginning of your stream, typically have lower viewership numbers since your audience is still coming into your broadcast. Tell your community a break is coming - When creators and/or moderators run ads manually, we recommend communicating to your viewers when an ad break is initiating. From our own research, here’s an overall list of strategies we’ve seen be successful for creators running ads on their channel:
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